Reacting to Shah Rukh's statement, Aamir said: "He has been speaking about himself for last 20 years so there is nothing new about

Aamir is aggressively campaigning for Ghajini, which will release on Dec 24, and the ushers of the multiplexes, where Shah Rukh's film is running, have adopted Aamir's Ghajini-hair style to promote the action-thriller.

"It was decided long ago and has nothing to do with Shah Rukh's film. I think, people who would come to see Shah Rukh's film won't change their mind after seeing the ushers in the theatres," Aamir told reporters at a Van Heusen's event.

Film critic and trade analyst Taran Adarsh feels Aamir's idea to promote the film is effective. "It's a brilliant idea to promote the film and I think it is definitely going to work in favour of the film," he said.

Commenting on Ghajini's impact on the collection of Rab Ne..., Adarsh said: "Rab Ne... is weak in content and its opening on Friday was not good. The film gradually picked up on Saturday and Sunday. But again from Monday there was a drop in the collection," said Adarsh.

Adarsh is quite positive about Aamir and his film. He said: "Aamir has become a huge brand and people like to see him more. I think as soon as Ghajini opens, it will eat into Rab Ne...'s territory. I think Ghajini will be a big hit."

Anyone who thought that there is any real comparison between Ghajini and Rab Ne Bana Di Jodi has had to eat his words after watching the promos of Ghajini.

As the promos suggest Ghajini is going to be a very violent film even though the makers have tried every possible way to refute claims of overstated violence. Producer Madhu Mantena said, "It's not a tale of violence. It's a tale of retribution. And at the moment after 26/11 everyone wants answers. Films about retribution are always liked."

Mantena may say this now, but reports have it that at least two scenes were chopped by the Censor Board as a result of the violence they depicted. Without going into the graphic violence those scenes are said to show, it is enough to say that twisting of necks, hitting with iron rods and a lot of blood and gore were part of these scenes.

Luckily for us peace lovers, the Censor Board has been sensible for once and decided that the violence was unnecessary.

However, this doesn't stop Ghajini from being in a different genre of films compared to the love story that is Rab Ne Bana Di Jodi.b

Mumbai, Dec 18: The Academy of Motion Pictures Arts and Sciences (Oscar) Library has made a request with Yash Raj Films for the script of its recently released 'Rab Ne Bana di Jodi' to be part of its permanent collection...

The sensitivity of the screenplay and the unusual love story attracted the attention of the staff at the library. The invitation is the recognition that the screenplay of the film stands out from the crowd-- not just among Indian movies but movies released worldwide, a Yash Raj Films spokesperson said today.

“As the movie goes from strength to strength at the box office, it is a tribute to the entire team which made the film such a refreshing change for jaded audiences,” the spokesperson added. The scripts in the collection reside at the Margaret Herrick Library and are made accessible for research purposes only; students, filmmakers, writers and actors are among the regular patrons. Screenplays may only be viewed in the library; they do not circulate. Also, no screenplay is allowed to be photocopied, the spokesperson said. The film written and directed by Aditya Chopra stars Shah Rukh Khan and Anoushka Sharma in the lead.

Surinder loves his wife so much that he is willing to transform himself into a fictional character Raj, who is hipper, cooler and most critically, makes Tani laugh. Slowly she finds herself falling in love with her husband in disguise.

In life, this would probably mean years of marriage counseling and therapy but since this is a Yash Raj film, everyone lives happily ever after.

Aaja Nachle, also produced by YRF, had a sub-plot of a painfully boring husband joining the theatre to impress his wife. Aditya, who returns to direction after eight years, has stretched that track into an entire film, except here theatre is replaced by a dance contest

Rab Ne starts off promisingly. Both Aditya and Shah Rukh have a great affection for Surinder. He is the